{"title":"The First Turn","description":"\u003cp\u003eOur launch edit. A cross-section of what Rowel Co. is about.\u003c\/p\u003e","products":[{"product_id":"agave-pearl-snap-shirt-long-sleeve","title":"The Agave Pearl Snap | GameGuard","description":"\u003cp\u003eNoon in August, a pasture gate that won't latch, and a shirt that has to look decent at supper anyway.\u003c\/p\u003e\u003cp\u003eGameGuard built this one for that day. Pearl snaps and a Western yoke up top. Underneath, a lightweight fabric with mechanical stretch so it moves when you do. Mesh-lined vents to let the heat out. UPF 50+ for the hours you can't get out of the sun. It shrugs off wrinkles and stains, which means it comes out of the truck looking like it went in.\u003c\/p\u003e\u003ch4\u003eThe particulars\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eLightweight, durable fabric with mechanical stretch.\u003c\/li\u003e\n\u003cli\u003eUPF 50+ sun protection.\u003c\/li\u003e\n\u003cli\u003eMesh-lined vertical vents.\u003c\/li\u003e\n\u003cli\u003eWrinkle and stain resistant.\u003c\/li\u003e\n\u003cli\u003ePearl snap chest pockets, Western yoke.\u003c\/li\u003e\n\u003cli\u003eSizes S to 3XL.\u003c\/li\u003e\n\u003cli\u003eShips direct from the maker.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNot sure of your size? See the \u003ca href=\"\/pages\/size-guide\"\u003eSize Guide\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFor ranch work, the lake, the deer stand, and the dinner after.\u003c\/em\u003e\u003c\/p\u003e","brand":"GameGuard","offers":[{"title":"Small","offer_id":50375868973413,"sku":"1063:HAGV:S","price":75.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":50375869006181,"sku":"1063:HAGV:M","price":75.0,"currency_code":"USD","in_stock":false},{"title":"Large","offer_id":50375869038949,"sku":"1063:HAGV:L","price":75.0,"currency_code":"USD","in_stock":false},{"title":"X-Large","offer_id":50375869071717,"sku":"1063:HAGV:X","price":75.0,"currency_code":"USD","in_stock":false},{"title":"2X-Large","offer_id":50375869104485,"sku":"1063:HAGV:2","price":75.0,"currency_code":"USD","in_stock":true},{"title":"3X-Large","offer_id":50375869137253,"sku":"1063:HAGV:3","price":75.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0889\/7773\/6037\/files\/1063HAGVB-8665_877e93fb-e484-4044-bedf-d7fbca8393f8.jpg?v=1790904227"},{"product_id":"genuine-leather-mens-western-belt-with-tooled-details","title":"Hand-Tooled Leather Western Belt | Double B","description":"\u003cp\u003eA tooled belt is a small piece of somebody's afternoon. You can see where the tool went in and where the hand slowed down.\u003c\/p\u003e\u003cp\u003eDouble B's artisans tool this one by hand in tan and dark brown, then finish it with an antique silver buckle you can swap out when the mood strikes. It is 1.5 inches wide, the classic Western width. Because every hide and every pass of the tool is different, yours will not match the photo exactly. That is the point.\u003c\/p\u003e\u003ch4\u003eThe particulars\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eGenuine leather, hand-tooled tan and dark brown detail.\u003c\/li\u003e\n\u003cli\u003eAntique silver buckle, removable.\u003c\/li\u003e\n\u003cli\u003e1.5\" wide.\u003c\/li\u003e\n\u003cli\u003eSizes 32 to 42.\u003c\/li\u003e\n\u003cli\u003eHandmade: small variations and imperfections are expected.\u003c\/li\u003e\n\u003cli\u003eShips direct from the maker.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFinal sale. The maker does not accept returns or exchanges on leather. Please order your exact size.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMeasure first with our \u003ca href=\"\/pages\/size-guide\"\u003eSize Guide\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eGets better with age. So do you.\u003c\/em\u003e\u003c\/p\u003e","brand":"Double B Wild Rags","offers":[{"title":"32\"","offer_id":50375869563237,"sku":"LEATH-5129-0532","price":78.0,"currency_code":"USD","in_stock":true},{"title":"34\"","offer_id":50375869596005,"sku":"LEATH-5129-0534","price":78.0,"currency_code":"USD","in_stock":true},{"title":"36\"","offer_id":50375869628773,"sku":"LEATH-5129-0536","price":78.0,"currency_code":"USD","in_stock":false},{"title":"38\"","offer_id":50375869661541,"sku":"LEATH-5129-0538","price":78.0,"currency_code":"USD","in_stock":true},{"title":"40\"","offer_id":50375869694309,"sku":"LEATH-5129-0540","price":78.0,"currency_code":"USD","in_stock":true},{"title":"42\"","offer_id":50375869727077,"sku":"LEATH-5129-0542","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0889\/7773\/6037\/files\/il_fullxfull.7140855995_b4y2.jpg?v=1790904345"},{"product_id":"western-silver-rectangular-concho-distressed-leather-belt-brown-or-black","title":"Silver Concho Distressed Leather Belt","description":"\u003cp\u003eConchos have ridden on bridles and hatbands for a long time. Somewhere along the way they moved to the waist and stayed.\u003c\/p\u003e\u003cp\u003eThis one keeps it quiet: a distressed leather strap, five rectangular silver conchos counting the buckle, and a narrow 0.8-inch width that layers under a shirt tail or shows off over jeans. Pick brown or black.\u003c\/p\u003e\u003ch4\u003eThe particulars\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eAuthentic distressed leather strap.\u003c\/li\u003e\n\u003cli\u003e5 silver rectangular conchos, including the buckle.\u003c\/li\u003e\n\u003cli\u003e0.8\" (20mm) strap width.\u003c\/li\u003e\n\u003cli\u003eBrown or black.\u003c\/li\u003e\n\u003cli\u003eS\/M fits 32\" at the middle hole; M\/L 36\"; L\/XL 40\". Each adds 6\" to the tip.\u003c\/li\u003e\n\u003cli\u003eShips direct from the maker.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNot sure of your size? See the \u003ca href=\"\/pages\/size-guide\"\u003eSize Guide\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eA little silver goes a long way.\u003c\/em\u003e\u003c\/p\u003e","brand":"Cowhide and Conchos","offers":[{"title":"Black \/ Small\/Med","offer_id":50375869759845,"sku":"B10723-2252BLKS\/M","price":78.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Medium\/Large","offer_id":50375869792613,"sku":"B10723-2252BLKM\/L","price":78.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Large\/Extra large","offer_id":50375869825381,"sku":"B10723-2252BLKL\/XL","price":78.0,"currency_code":"USD","in_stock":true},{"title":"Brown \/ Small\/Medium","offer_id":50375869858149,"sku":"B10723-2252BRNS\/M","price":78.0,"currency_code":"USD","in_stock":true},{"title":"Brown \/ Medium\/Large","offer_id":50375869890917,"sku":"B10723-2252BRNM\/L","price":78.0,"currency_code":"USD","in_stock":true},{"title":"Brown \/ Large\/XL","offer_id":50375869923685,"sku":"B10723-2252BRNL\/XL","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0889\/7773\/6037\/files\/western-silver-rectangular-concho-leather-belt-383722.jpg?v=1790904348"},{"product_id":"traveler-weekender-duffle","title":"The Traveler Goat Leather Weekender","description":"\u003cp\u003eFriday, 4:30. The truck is idling, the dog knows something is up, and there is one bag on the passenger seat.\u003c\/p\u003e\u003cp\u003eThis is that bag. Full grain goat leather in vintage brown, canvas lined, fitted with solid brass. One big compartment swallows clothes and boots. A buckled front pocket and two zipped side pockets hold the things you always forget. The leather is vegetable tanned by hand, so it will darken and soften with every trip you put it through.\u003c\/p\u003e\u003ch4\u003eThe particulars\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eFull grain goat leather, vintage brown.\u003c\/li\u003e\n\u003cli\u003eVegetable-oil tanned; handcrafted.\u003c\/li\u003e\n\u003cli\u003eCanvas lining; brass hardware.\u003c\/li\u003e\n\u003cli\u003eMain compartment, buckled front pocket, two zipped side pockets.\u003c\/li\u003e\n\u003cli\u003eSizes: 21\" (carry-on), 24\", 28\", 30\".\u003c\/li\u003e\n\u003cli\u003eShips direct from the maker.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003ePack light. Come home late.\u003c\/em\u003e\u003c\/p\u003e","brand":"Classy Leather Bags","offers":[{"title":"21 Inch","offer_id":50375869956453,"sku":"MTDF0000135","price":135.0,"currency_code":"USD","in_stock":true},{"title":"24 Inch","offer_id":50375869989221,"sku":"MTDF0000137","price":147.0,"currency_code":"USD","in_stock":true},{"title":"28 Inch","offer_id":50375870021989,"sku":"MTDF0000139","price":191.0,"currency_code":"USD","in_stock":true},{"title":"30 Inch","offer_id":50375870054757,"sku":"MTDF0000141","price":214.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0889\/7773\/6037\/files\/Duff1.jpg?v=1790904349"},{"product_id":"roosevelt-buffalo-weekender","title":"The Roosevelt Buffalo Leather Weekender","description":"\u003cp\u003eA bag with a president's name ought to be able to handle a long trip. This one can.\u003c\/p\u003e\u003cp\u003eHunter brown buffalo leather, heavy and handsome. Brass hardware, YKK zippers, and five brass feet so it never sits in a puddle on the tarmac. One central compartment, three buckled outside pockets, a carry handle, and a padded shoulder strap for the long walk to the gate.\u003c\/p\u003e\u003ch4\u003eThe particulars\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003ePremium buffalo leather, hunter brown.\u003c\/li\u003e\n\u003cli\u003eBrass hardware and YKK zippers.\u003c\/li\u003e\n\u003cli\u003eCarry handle; adjustable padded shoulder strap.\u003c\/li\u003e\n\u003cli\u003eCentral compartment plus three buckled outer pockets.\u003c\/li\u003e\n\u003cli\u003eFive brass feet.\u003c\/li\u003e\n\u003cli\u003eSizes: 20\", 24\", 28\".\u003c\/li\u003e\n\u003cli\u003eShips direct from the maker.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eBuilt to be handed down.\u003c\/em\u003e\u003c\/p\u003e","brand":"Classy Leather Bags","offers":[{"title":"21 Inch","offer_id":50375870087525,"sku":"MTDF0000049","price":191.0,"currency_code":"USD","in_stock":true},{"title":"24 Inch","offer_id":50375870120293,"sku":"MTDF0000050","price":247.0,"currency_code":"USD","in_stock":true},{"title":"28 Inch","offer_id":50375870153061,"sku":"MTDF0000051","price":281.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0889\/7773\/6037\/files\/D16.jpg?v=1790904350"},{"product_id":"lane-cowboy-hat","title":"The Lane Brick-Crown Felt Hat | Gigi Pip","description":"\u003cp\u003eMost hats ask permission. The Lane walks in and takes the room.\u003c\/p\u003e\u003cp\u003eA stiff, wide traditional Western brim and a tall brick-top crown, shaped by hand at Gigi Pip so no two sit quite the same. It is an old silhouette pushed a step further. Wear it bare or dress the crown with a band; either way, people will ask.\u003c\/p\u003e\u003ch4\u003eThe particulars\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eStiff, wide traditional Western brim.\u003c\/li\u003e\n\u003cli\u003eBrick-top crown, hand-shaped.\u003c\/li\u003e\n\u003cli\u003eCream, brown, dark brown or black.\u003c\/li\u003e\n\u003cli\u003eSizes XS 55, S\/M 57, M\/L 59, XL 61 (cm).\u003c\/li\u003e\n\u003cli\u003eHat band shown is sold separately by the maker.\u003c\/li\u003e\n\u003cli\u003eShips direct from the maker.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNot sure of your size? See the \u003ca href=\"\/pages\/size-guide\"\u003eSize Guide\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFrom festival grounds to mountain towns.\u003c\/em\u003e\u003c\/p\u003e","brand":"GIGI PIP","offers":[{"title":"Cream \/ XS 55","offer_id":50375870447973,"sku":"LANE-CRM-23-055","price":154.0,"currency_code":"USD","in_stock":true},{"title":"Cream \/ S\/M 57","offer_id":50375870480741,"sku":"LANE-CRM-23-057","price":154.0,"currency_code":"USD","in_stock":true},{"title":"Cream \/ M\/L 59","offer_id":50375870513509,"sku":"LANE-CRM-23-059","price":154.0,"currency_code":"USD","in_stock":true},{"title":"Cream \/ XL 61","offer_id":50375870546277,"sku":"LANE-CRM-23-061","price":154.0,"currency_code":"USD","in_stock":true},{"title":"Brown \/ XS 55","offer_id":50375870579045,"sku":"LANE-BRN-24-55","price":154.0,"currency_code":"USD","in_stock":true},{"title":"Brown \/ S\/M 57","offer_id":50375870611813,"sku":"LANE-BRN-24-57","price":154.0,"currency_code":"USD","in_stock":true},{"title":"Brown \/ M\/L 59","offer_id":50375870644581,"sku":"LANE-BRN-24-59","price":154.0,"currency_code":"USD","in_stock":true},{"title":"Brown \/ XL 61","offer_id":50375870677349,"sku":"LANE-BRN-24-61","price":154.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown \/ XS 55","offer_id":50375870710117,"sku":"LANE-DBRN-23-055","price":154.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown \/ S\/M 57","offer_id":50375870742885,"sku":"LANE-DBRN-23-057","price":154.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown \/ M\/L 59","offer_id":50375870775653,"sku":"LANE-DBRN-23-059","price":154.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown \/ XL 61","offer_id":50375870808421,"sku":"LANE-DBRN-23-061","price":154.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XS 55","offer_id":50375870841189,"sku":"LANE-BLK-23-055","price":154.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ S\/M 57","offer_id":50375870873957,"sku":"LANE-BLK-23-057","price":154.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M\/L 59","offer_id":50375870906725,"sku":"LANE-BLK-23-059","price":154.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL 61","offer_id":50375870939493,"sku":"LANE-BLK-23-061","price":154.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0889\/7773\/6037\/files\/felt-hats-cream-xs-55-lane-brick-top-41440107692163.jpg?v=1790904533"},{"product_id":"shadowed-cowboy-bold-western-expression","title":"Shadowed Cowboy Print","description":"\u003cp\u003eSome walls want a mirror. 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Choose a matte poster, a gallery canvas, or a canvas framed in white, brown or black.\u003c\/p\u003e\u003ch4\u003eThe particulars\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eAbstract cowboy portrait in burnt sienna, black and cream.\u003c\/li\u003e\n\u003cli\u003eMatte poster, gallery canvas, or framed canvas (white, brown, black).\u003c\/li\u003e\n\u003cli\u003eSizes from 9\" x 11\" to 32\" x 48\".\u003c\/li\u003e\n\u003cli\u003eMade to order and shipped direct from the maker.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eFor the den, the office, or over the bar.\u003c\/em\u003e\u003c\/p\u003e","brand":"Kooly","offers":[{"title":"Gallery Canvas \/ 9\" x 11\"","offer_id":50375871758693,"sku":"95861154090118374097","price":79.0,"currency_code":"USD","in_stock":true},{"title":"Gallery Canvas \/ 12\" x 16\"","offer_id":50375871791461,"sku":"75905983010370870696","price":96.0,"currency_code":"USD","in_stock":true},{"title":"Gallery Canvas \/ 18\" x 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