Cowboy with a lariat driving horses through golden dust at sundown

The Holiday Gift Guide

Gifts that go to work.

Felt hats, leather weekenders, Damascus steel and silk wild rags, chosen for the people who will actually use them. Every piece ships direct from the maker.

The Holiday Gift Guide

Every December somebody gets a sweater they will return and a gadget they will forget. This guide is for the other kind of gift.

The felt hat he wears to the sale barn in February. The horse-bit lariat she reaches for before the Christmas party, and every party after. The weekender that rides in the truck bed for twenty years and looks better every one of them.

We chose these pieces from independent makers who still do it the right way: Damascus steel, wool felt and palm straw, saddle blankets for working horses, leather that earns its creases. Each one ships direct from the maker who made it, so order early and check the shipping details on each piece before you buy.

Still not sure? Let them choose with the Rowel Co. gift card.

Prefer paper? Download The Holiday Book (PDF, 40 pages). Every page has a code that opens the gift on your phone.

Under $100

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The whole guide

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The Rowel Co. way

Modern Western isn't a costume. It's a culture.

Read the Rowel Code